Browse Tag marketing
sign-direction-risk-reward

Where’s the Real Risk?

As dot-com has metamorphosed into “dot-gone,” marketers and media planners worldwide have been reducing the portion of their budgets invested in “alternative” media in favor of “safe” media arrangements. In Northern Europe alone, the top 100 brands have moved expenditure away from online media and increased their investments in television advertising by 60 percent. The […]

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