Browse Author Bettina Hotchkiss
group-on-business-meeting

Partner with Human Resources Outsourcing Services

With the countless options and competition that companies face nowadays, it is not difficult to consider outsourcing as a resort to remain competitive. As evident in the number of companies taking on this strategy, outsourcing is definitely the trend in the global business market. In fact, many services or processes are being accommodated by the […]

Read more
savings-and-investments

How to find the right Financial Planner for you?

A financial planner plays an important role owing to the fact that he is the key individual who deals with the capital of a family, an organization or a business group. Their role is of prime importance as they determine how a client would be able to reach the long-term financial goals through effective management […]

Read more
business-woman-giving-presentation

Improving your Public Speaking Skills

I once shared with a wise guy my lofty ambition in life. Idealistic me: I want to change the world! But where should I begin? Wise person: It starts with yourself, my young Padawan. This – my friends – is the first lesson I would like to share with you as well. Awareness (of self). […]

Read more
man-and-woman-holding-chart

Market yourself at the correct level!

When we look at the basic corporate structure we see a pyramid. The President, CEO or Chairman of the board usually at the top; there is only one at the peak of the pyramid. Below there are VPs, directors, managers, logistics services, supervisors and workers. At each level there are generally more of each, so […]

Read more
sign-direction-risk-reward

Where’s the Real Risk?

As dot-com has metamorphosed into “dot-gone,” marketers and media planners worldwide have been reducing the portion of their budgets invested in “alternative” media in favor of “safe” media arrangements. In Northern Europe alone, the top 100 brands have moved expenditure away from online media and increased their investments in television advertising by 60 percent. The […]

Read more

Sales videos promote more than just a product

Promote your strengths You’re in a highly competitive industry, so show your clients what makes you better than your competitors. Promote the expertise of your staff, show your state-of-the-art factory in action or your professional staff in a working environment. Paint a picture of those indefinable qualities that make your company unique.   Unique Presentations […]

Read more

Santa Barbara Museums

Great museums in Santa Barbara make a vacation there even better. Santa Barbara, on California’s Central Coast, has long been known for its natural attractions. The majestic sweep of the Santa Ynez mountains, and the peaceful awe-inspiring beauty of the Pacific Ocean, both frame this perfect mid-sized town. As an elite tourist destination, Santa Barbara has […]

Read more

The Masters of Grace, Poise

After 60 years of teaching aikido and etiquette in Old Town, Ken and Miye Ota are in a class all by themselves Kenji Ota estimates he’s taught over a million students how to ballroom dance over the last 40 years as a teacher at UCSB. And that’s not including the students he’s taught for decades […]

Read more

Coast is Not Clear, Say Environmentalists

“Disappointed but not surprised” was the general sentiment voiced by the several speakers in a press conference last Friday at Haskell’s beach. The speakers had gathered to express their dissatisfaction with the Department of the Interior’s decision not to grant the Gaviota Coast federal protection. “The fact that the Bush administration has ignored us is […]

Read more