I once shared with a wise guy my lofty ambition in life. Idealistic me: I want to change the world! But where should I begin? Wise person: It starts with yourself, my young Padawan. This – my friends – is the first lesson I would like to share with you as well. Awareness (of self). […]
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When we look at the basic corporate structure we see a pyramid. The President, CEO or Chairman of the board usually at the top; there is only one at the peak of the pyramid. Below there are VPs, directors, managers, logistics services, supervisors and workers. At each level there are generally more of each, so […]
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As dot-com has metamorphosed into “dot-gone,” marketers and media planners worldwide have been reducing the portion of their budgets invested in “alternative” media in favor of “safe” media arrangements. In Northern Europe alone, the top 100 brands have moved expenditure away from online media and increased their investments in television advertising by 60 percent. The […]
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Promote your strengths You’re in a highly competitive industry, so show your clients what makes you better than your competitors. Promote the expertise of your staff, show your state-of-the-art factory in action or your professional staff in a working environment. Paint a picture of those indefinable qualities that make your company unique. Unique Presentations […]
Read moreGreat museums in Santa Barbara make a vacation there even better. Santa Barbara, on California’s Central Coast, has long been known for its natural attractions. The majestic sweep of the Santa Ynez mountains, and the peaceful awe-inspiring beauty of the Pacific Ocean, both frame this perfect mid-sized town. As an elite tourist destination, Santa Barbara has […]
Read moreAfter 60 years of teaching aikido and etiquette in Old Town, Ken and Miye Ota are in a class all by themselves Kenji Ota estimates he’s taught over a million students how to ballroom dance over the last 40 years as a teacher at UCSB. And that’s not including the students he’s taught for decades […]
Read more“Disappointed but not surprised” was the general sentiment voiced by the several speakers in a press conference last Friday at Haskell’s beach. The speakers had gathered to express their dissatisfaction with the Department of the Interior’s decision not to grant the Gaviota Coast federal protection. “The fact that the Bush administration has ignored us is […]
Read moreCity Council votes to give farm a year to correct code violations, replace housing for workers For Javier Gomez Ochoa, farming isn’t a 9-5 job, it’s a lifestyle. He’s been a farmer at Fairview Gardens for 23 years, and lives with his family on the farm’s property, among the plants and trees he tends with […]
Read moreHunger striking UCSB students went to the UC Regents meeting in San Francisco on Thursday to protest the UC system’s involvement in nuclear weapons labs. “We remain committed to withholding solid food until the regents retract their management of the weapons labs,” said Ellen McClure, a second-year UCSB student and hunger striker. “We are greatly […]
Read moreOne of the earliest structures built in Santa Barbara, the mission was the tenth in a series founded by the Spanish. Mission Santa Barbara is unusually large and is known as “Queen of the Missions.” It is a beautiful structure that is still used as a church. Full of Chumash Indian and early Spanish settler […]
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